What is a cookie?
Short answer: A small amount of data, often including a unique identifier, that can be sent to your browser when you visit websites and stored by your web browser on your device.
A cookie will typically contain the name of the domain from which the cookie has originated; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.
When looking at the “lifetime” of a cookie, two types of cookies are used on this website:
|TYPE OF COOKIE:||Short answer:||More details:|
|Session Cookies||These are temporary cookies that only remain in the cookie file of your browser until you leave the site.||Session cookies are used to allow you to carry information across pages of our site and avoid having to re-enter information.
They are also used within registration pages to allow you to access stored information.
|Persistent Cookies||These remain in the cookie file of your browser for longer than other cookies. The duration depends on the lifetime of the specific cookie.||Persistent cookies are used to help us recognise a device as a unique visitor by using a number (you cannot be personally identified) when the device returns again to our website.
This allows us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
We also compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot personally identify you with these compiled statistics.
This website, like many others, uses both first- and third-party cookies. We explain each of these types below.
First party cookies: When cookies are stored by us for Jaguar [Land Rover] purposes they are called “first party cookies”. Jaguar [Land Rover] uses several first party cookies for four primary purposes, which are explained in more detail below. The list of first party cookies is made available to you, both in the list below and when clicking the “manage preferences” section of the cookie banner. These choices should appear to you when our home page downloads for the first time.
Third party cookies: Some cookies that are stored when you visit our website may be accessed by other companies. For example:
|SOCIAL NETWORK “LIKE” OR SIMILAR BUTTON DISPLAYED:|
When we use an advertising partner, that advertising partner may store and access its own cookies [or pixel-tags] in order that we and they can target adverts to you about Jaguar [Land Rover]products that you have been browsing on our websites.
Cookies used on this website, like many other websites, are mainly used to support four key purposes. Information about each of these is below.
|TYPE OF COOKIE PURPOSE:||EXPLANATION|
|Essential Cookies||Essential cookies are always on because they are necessary to make the Jaguar [Land Rover] website work. These are cookies that are necessary to the operation of our sites, services, applications, and tools. For example, these cookies:
Identify irregular site behaviour and designed to prevent fraudulent activity or improve security.
Operate to remember the items you place in your ‘shopping basket’ when you use our website and services.
Allow you to access secure areas of our websites without you having to continually log in to the website and services; and
Remember previous actions you have taken (such as completing an online form) when navigating back to a page in the same session.
|Performance Cookies||Performance cookies may collect information about how our websites, [applications], advertisements and email communications are used and flag us if an error occurs. These cookies may be used to collect technical information (such as your last visited website or when you visited), the number of pages in our website you have visited, whether or not email communications you have received have been opened, which parts of the website or email communication have been clicked on and the length of time between clicks.
This information may be associated with details such as your IP address, domain, device type or browser information, and used for analysis in aggregate with similar information from other users, but not used in a way that will directly identify you.
For example, these cookies may be used on our websites to:
Analyse and improve the performance and relevance of our websites, advertisements and email communications.
Manage websites’ performance and design.
Improve the effectiveness of our advertising (and to reduce options that aren’t well liked or responded to in future advertisements) by calculating the number and areas of responses; and
Measure errors on our websites to improve our service and manage complaints.
|Functional Cookies||These cookies tell us how you use the site and can enable various helpful website [or application] features. For example, to:
Remember preferences you have selected on a previous visit to the website, such as country/language, your interests and the presentation of the website (e.g., layout, font, size, colours, etc.) so you don’t have to tell us again each time you visit.
Remember answers to questions our websites have asked you, such as not wishing to take part in a customer satisfaction survey, so your device is not asked to again.
Detect if a service has already been offered to you, such as an offer of live online help; and
Provide information to enable an optional service to function, such as watching an online video or commenting on a blog.
|Targeting or advertising Cookies||These types of cookies help to deliver advertisements and to contact you with marketing communications, when we have your permission to do so, that we identify to be more relevant to you and your interests. These cookies may collect information about your browsing habits across our websites, such as which products and services you have clicked on. They may also be used to recognise when you re-visit one of our websites, a website that is part of one of our advertising partners’ network or one of our retailers.
For example, these cookies may be used on our websites to collect information about which Jaguar [Land Rover] products and services you have browsed or added to your shopping basket, so that:
We can provide you with content, recommendations and adverts on our websites that, based on this interaction, are more relevant to you.
We can personalise and target more effectively in our permitted email and other direct marketing communications to you.
Our advertising partners [and retailers] can provide you with adverts on their websites and/or websites in their advertising networks for Jaguar [Land Rover]products and services which, based on our website identified interactions, are more relevant for you; and
We can limit the number of times you see an advert as well as to help measure the effectiveness of an advertising or marketing campaign.
We may also access referral cookies that are sent to your device by the websites of our business partners. These cookies are used to identify each time our business partners refer someone to our websites and whether that person’s visit results in the purchase of a Jaguar [Land Rover] product or service. This information may be disclosed to our business partners, but only in an anonymous way that does not personally identify you.
Social media cookies are used when you share information using a social media sharing button or “like” button on our sites [or apps], or when you engage with our content on or through a social site such as Facebook or Twitter. These cookies collect information about your social media interaction with Jaguar [Land Rover], such as whether you have an account with the social media site and whether you are logged into it when you interact with the Jaguar [Land Rover] content.
Here's a list of the first party cookies we use, and what we use them for. You'll find information about third party cookies on the next tab.
|COOKIE NAME||COOKIE PURPOSE|
|_ga||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_gat||Used by Google Analytics to throttle request rate.|
|_gid||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|AMP_TOKEN||Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.|
||Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.|
||Web Analytics tracking for Google Analytics.|
|__utmx||Used to determine a user's inclusion in an experiment.|
|__utmxx||Used to determine the expiry of experiments a user has been included in.|
|_gaexp||Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.|
|_opt_awcid||Used for campaigns mapped to Google Ads Customer IDs.|
|_opt_awmid||Used for campaigns mapped to Google Ads Campaign IDs.|
|_opt_awgid||Used for campaigns mapped to Google Ads Ad Group IDs.|
|_opt_awkid||Used for campaigns mapped to Google Ads Criterion IDs.|
|_opt_utmc||Stores the last utm_campaign query parameter.|
|_opt_expid||Created when running a redirect experiment. Stores the experiment ID, the variant ID and the referrer to the page that's being redirected.|
|fr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|tr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|f._fbq||Placed for tracking by Facebook. This information enables us to make our marketing activity more relevant.|
|_fbp||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|bcookie||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|bscookie||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|lidc||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|lissc||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|li_at||Placed for tracking by LinkedIn. This information enables us to make our marketing activity more relevant.|
|personalization_id||Set by Twitter and allows the visitor to share content from the website onto their Twitter profile.|
|i/adsct||Used by Twitter in order to determine the number of visitors accessing the website through Twitter advertisement content.|
|i/jot/syndication||Set by Twitter as a result of the integration of our Twitter feed with our web site.|
|_twitter_sess, lang||Placed for tracking by Twitter. This information enables us to make our marketing activity more relevant.|
|yt-remote-cast-installed||Stores the user's video player preferences using embedded YouTube videos.|
|yt-remote-connected-devices||Stores the user's video player preferences using embedded YouTube videos.|
|yt-remote-device-id||Stores the user's video player preferences using embedded YouTube videos.|
|yt-remote-fast-check-period||Stores the user's video player preferences using embedded YouTube videos.|
|yt-remote-session-app||Stores the user's video player preferences using embedded YouTube videos.|
|yt-remote-session-name||Stores the user's video player preferences using embedded YouTube videos.|
|YouTube: DSID, FLC, AID, TAID, CONSENT, GPS, PREF, VISITOR_INFO1_LIVE, YSC||Enables the playback of embedded YouTube videos and used for targeted advertising.|